This article was originally published on Smart Company.įollow StartupSmart on Facebook, Twitter, LinkedIn and iTunes.Welcome to the world's largest web site devoted to logic puzzles! We've got more than 25,000 unique puzzles available for play, both online and the old fashioned way - with pencil and paper. Companies will see something happen, or see a craze, and hope to create enough of a demand with both new and old target markets,” she says. “There’s definitely timing involved when it comes to this.
“I can’t imagine a successful campaign being done on the PalmPilot.”įinally, Gamble believes we will continue to see nostalgia marketing on the back of social trends.
“You can build strong campaigns around food, gaming, and fashion, but you have to pick your product,” Gamble says. Nostalgia marketing isn’t for every business, though, and Gamble believes those that sell physical or edible products will have the most success. One nostalgia marketing attempt which ended poorly was the Beechworth Sweet Company’s recent advertisement featuring a toy golliwog, which was pulled after it was criticised as a racist symbol.
“It has the potential to have the opposite effect, so businesses have got to be careful.” “You can spend a lot of money on marketing your product and have it not work, or it could be seen as uncool,” she says. There are some risks for businesses when it comes to nostalgia marketing, though Gamble believes lack of interest can be a more pressing issue. Unfortunately, the company didn’t bank on just how popular the system would be, with Fairfax reporting it was immediately sold out nationwide on release.Īustralian game retailer EB Games’ website crashed under the weight of consumer demands for the system, and the company says the console is still unavailable. The fan response to Nintendo’s announcement was massive, with many keen to re-live their childhood gaming glory days. “These sort of games are considered retro, and younger people will hear their parents or older friends talking about them and get interested.” “They’re tapping into nostalgia for sure, but they’re also banking on a resurgence in younger people, so nostalgic buyers aren’t the only market,” Gamble says. Marketing expert at Marketing Angels Michelle Gamble told SmartCompany that while companies often hope nostalgia will drive purchases, a younger market is usually also in mind. The console, which has a similar design as the “classic” Entertainment System, is priced at $US59.99. and Donkey Kong.Įarlier this month, the company announced it would be re-releasing the console, pre-packaged with 30 games from the 80s and 90s. The first edition of the console was first sold in 1987 and was home to a number of classics such as Super Mario Bros.
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